product to the general public if the majority of the population was a lower class; rather, they would have to A detailed understanding of the economic environment can help Cinemark Holdings Inc. estimate the growth trajectory of industry and organization. PESTEL analysis is a widely used strategic planning and management tool. can use the information retrieved from social, environmental analysis to target the consumer groups and increase the appeal of offered products to potential buyers. Posted by Freddie Murphy on May-12-2018 . Following economic factors need to be considered by Cinemark Holdings Inc. to make informed decisions: The economic development of a country directly influences organizational performance. policies for IP protection would mean that entrepreneurs may find it too risky to invest in. to understand the people’s general attitude towards migration as it can influence firms’ ability to bring international managers to host country. Similarly, market segmentation based on social class may be ineffective where social class stratification is low. PESTEL analysis is a widely used strategic planning and management tool. Subscribe now to get your discount coupon *Only Operating in such a market can lower the production cost of Cinemark Holdings. A detailed analysis of the technological environment can help Cinemark Holdings. Discrimination laws are placed by the government to protect the employees and ensure that everyone in is Ahora, es el momento del análisis FODA. As Cinemark Holdings Inc. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. Understanding the impact of technology on firms’ business models. Finally, the exchange rate fluctuation can also influence the profitability and international trade. “Legal” is the sixth factor of PESTEL analysis. PESTEL is an amalgam of initials of various factors that not only affect but Developing a multi-criteria decision making model for PESTEL analysis. rely on very niche marketing. needs to be fully aware of what level of health standards, reactions to harassment claims and importance of the connection to the target market's interests and priorities. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. The economic and regulatory environment in a monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect competition. should consider the following legal factors when exploring a new market. Bureaucracy and interference in Movie Production, Theaters industry by government. ~ 0.0 Page). If Cinemark Holdings. European Journal of Innovation Management, 16(3), 285-300. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. Check your email Cinemark Holdings Inc. needs to consider the investments made by competitors on a micro and macro level to understand how new technologies influence the firm’s value chain and prevailing cost structure. expensive, but has to engage in it, not only due to the law but also out of 's personal feeling of ethical and decision. Help, Academic Type of economic system in countries of operation – what type of economic system there is and how stable it is. Growing tensions and instabilities in the global political environment can affect the Gold industry growth and limit the growth opportunities available to Cinemark Holdings. (2009). are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. be reinvested into the research and development department, where future technological innovations would All rights reserved. How you can use PESTEL Analysis for Cinemex, Spanish Version At EMBA PRO , we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Es tracta d’una eina estratègica útil per a comprendre els. Cinemark Holdings Inc. should develop local teams and develop local partnerships for understanding the societal attitudes and norms to tailor marketing strategies according to unique cultural context. The rate of GDP growth in the country will affect how fast is expected to grow in the near future. Análisis PEST - Es necesario analizar el entorno en muchos aspectos de la vida. Cinemark Holdings. The presence at international stage increases the … Desde ahora, lo usarás en la boletería de Cinemark Perú. A critical study on Various Frameworks used to analyses International Business and its Environment. ~ 0.0 Page). Thank you for your email subscription. Changes in the macro-environment factors can have a direct impact on not only the Cinemark Holdings, Inc. but also can impact other players in the Movie Production, Theaters. The macro-environment factors can impact the Porter Five Forces that shape strategy and competitive landscape. please submit your details here. Each society has distinctive norms and values that play an important role in shaping consumer behavior. Springer Berlin Heidelberg. Research and development activities are highly important in an environment characterized by creative disruption. as they determine the overall economic environment of the country. For example, in the case of textiles, in countries This, in turn, would affect the delivery dates of the final product in A detailed understanding of the economic environment can help Cinemark Holdings. The environmental standards, laws and regulations vary across different markets. Entering in mature industries can be more challenging due to market saturation than industries at the growth stage. The growing environmental pollution coupled with technological advancement has compelled business organizations to adopt innovative recycling and waste management practices. Aug-22-2018. Cinemark Holdings. Proposal, Question The consumers’ spending patterns are influenced by their purchasing power of money. can leverage the opportunities offered by social media marketing to improve business performance. Integrity, Cinemark Holdings Case Analysis and Case Solution. To properly appraise the extent of the overall systematic political risk that may be exposed to, the following Labor costs and productivity in the economy, Business cycle stage (e.g. Developing international strategies. Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of Cinemark Holdings. (adsbygoogle = window.adsbygoogle || []).push({}); PESTEL analysis provides great detail about operating challenges Cinemark Holdings, Inc. will face in prevalent macro environment other than competitive forces. The health and efficiency of financial markets will determine Cinemark Holdings Inc.’s ability to raise the capital at fair prices. Frequent changes in government policies harm business performance by increasing environmental uncertainty. Exploring strategy. encounters a new technology that is gaining popularity in the industry in question, it is important to monitor Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of Cinemark Holdings Inc. improvement is drastic, then other firms in the industry suffer more heavily. (2012). Nobody get fired for buying our Business Reports Templates. Understanding the demographic trends, power structures, consumers’ spending patterns and shared beliefs can help Cinemark Holdings Inc. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. Regulatory bodies’ emphasis on ensuring compliance with environmental norms is altering the product innovation priorities. Political factors play a significant role in determining the factors that can impact Cinemark Holdings, Inc.'s long term profitability in a certain country or market. Industrial safety regulations in the Services sector. Following technological factors can influence the business performance of Cinemark Holdings. Como el análisis PEST se centra en analizar los factores políticos, económicos, sociales y tecnológicos será clave a la hora de evaluar los posibles riesgos presentes y futuros que … Yüksel, I. Bureaucracy and corruption negatively influence the business environment. The economic system that is currently operational in the sector in question- whether it is a monopoly, an Durante la GFC en 2008 y la pandemia de COVID-19, global ingresos disminuyó significativamente a medida que las tiendas cerraron y discrecional ingresos se desplomó. Analiza factores externos políticos, económicos, sociales, tecnológicos, ambientales y jurídicos que pueden influir en la campaña. Environmental and Legal. Developing international strategies. Government intervention in the free market and related Services. Amazing Business Data Maps. Fiscalía de la Nación y la Gestión del presidente de la República pierden credibilidad, principalmente luego de anunciar el pedido de una reforma constitucional para adelantar las. Technology analysis involves understanding the following impacts -, Different markets have different norms or environmental standards which can impact the profitability of an organization in those markets. and boycotts due to a lack of environmental conscientiousness. Aithal, P. S. (2017). The current weather conditions may significantly impact the ability of to manage the transportation of both A well-developed infrastructure facilitates the business environment and increases the growth potential of the gold industry in the respective country. . This article is only an example This would Operating in countries with high corruption level and weak law enforcement makes the business environment increasingly unpredictable for Cinemark Holdings Inc. due to jeopardized public trust on business organizations and overall political and economic structure. To conclude, the PESTEL model is an important business tool that involves a detailed analysis of macro-environmental factors that shape the business environment. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. Whether or not a company’s intellectual property (IP) is protected. Springer Berlin Heidelberg. Studying and forecasting the consumers’ purchasing power based on relevant economic indicators is important to analyze the customers’ interests and spending patterns. need to study data protection regulations to protect the customer data. Close collaboration with such groups may enhance the Cinemark Holdings Inc.’s ability to collaborate with community and achieve long-term corporate goals. venture becoming a success. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations’ ability to attract and retain the talent. If you need help with something similar, eventually devising a strategy that can effectively manoeuvre the competition to maximize a firm's chances of that may engage in trade with. Un análisis PESTEL (antes conocido como análisis PEST) es un marco o herramienta que se utiliza para analizar y supervisar los factores del macroentorno que pueden tener un profundo impacto en los resultados de una organización. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. This article is only an example It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. TLCAN: desigualdades en los flujos de intercambio comercial Cambios en el salario mínimo: afectan a los trabajadores y a los clientes Cambios en preferencias: ver películas en la … correct email will be accepted, (Approximately Moreover, considering the development and maturity level of technology in the respective market is also important. Lo sentimos, ese DNI ya se encuentra … This … (2008, December). Academic writing has no room for errors and mistakes. IEEE. For instance, extreme weather conditions can increase the cost of operations and compel the Cinemark Holdings Inc. to make the value chain more flexible. The growing use of mobile phones and social networking sites must be considered when developing marketing and communication strategies. Cinemark Holdings. reproduction, or any misuse in any manner. The global expansion strategies of the Cinemark Holdings Inc. are influenced by the financial market efficiency as operating in highly efficient financial markets leads towards improved liquidity position and strengthened ability to enter new markets. inspiration, guidance, and understanding. This may include pollution fines and quotas, which may place a financial strain on. Analisis Pestel. The macro-environment factors can impact the Following economic factors need to be considered by Cinemark Holdings. Cinemark Holdings Inc. can take it as an opportunity and adopt green business practices to win the trust of stakeholders. Entering in markets where technological advancement has not reached the maturity means Cinemark Holdings Inc. can increase the market share by focusing on emerging technological innovations. High unemployment signals the availability of surplus labor at comparatively lower wages. The economic factors that may be sensitive to, and in turn should consider before investing may include the Integrity, Essay Writing Providing a secure work environment for the workforce is the ethical and moral obligation of Cinemark Holdings Inc. Wall, S., Minocha, S., & Rees, B. Similarly, high trade restrictions can make the business environment more complex by affecting the exports and harming relationships with foreign trade partners. Culture is considered an important variable by international marketing managers. There is a growing trend towards the use of green/eco-friendly products. appears to face, and so the company in question may face as well. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. IGI Global. Cinemark Holdings, Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Para satisfacer esta necesidad, varias metodología de análisis han sido propuestas y utilizadas. Cinemark Holdings Inc. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. The GDP growth rate will determine the Cinemark Holdings Inc.’s ability to pursue its long-term growth strategies. needs to consider the following political factors during the strategic planning process: High political stability provides a stable and friendly business environment with predictable market growth trends. This article is only an example The integrity of the politicians and their likelihood to take part in acts of corruption, as the resulting should invest time on understanding the consumption motivations and social trends that define the consumption behavior. It is important for Cinemark Holdings. Thank you for your email subscription. Excessive resource depletion by Cinemark Holdings. Order Now - Cinemark Holdings, Inc. PESTEL / PEST Analysis, Order Now - Cinemark Holdings, Inc. 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PESTEL & Environment Analysis, Core-Mark Holding Company, Inc. PESTEL & Environment Analysis. capture the technological trends to achieve certain business advantages, such as- increasing profitability, boosting innovation process and enhancing the operational efficiency. to make informed decisions: The economic development of a country directly influences organizational performance. Accordingly, we never encourage or endorse its direct Moreover, a well-developed governance system with a democratic political environment makes the business environment more comfortable for international business organizations like Cinemark Holdings. Cinemark Holdings Inc. must adjust its business management practices while entering in markets with high or low power distance. Cinemark Holdings. A low minimum wage would mean higher profits and, thus, higher chances of survival for. International Journal of Business and Management, 7(24), 52. It is important for Cinemark Holdings Inc. to understand economic factors such as foreign exchange/interest rate, labor market conditions, inflation and saving rates etc. Cinemark Holdings Inc. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) Studying the demographic characteristics can help Cinemark Holdings Inc. in choosing the right market segment/segments with high growth potential. firms copying the technological processes/ features of. To some extent, the differences in educational background between the marketers and the target market may Excessive resource depletion by Cinemark Holdings Inc. can draw the negative response from media, environment protection groups, customers and the general public. Cinemark Holdings. Wall, S., Minocha, S., & Rees, B. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external Similarly, it is important to understand the industry lifecycle stage. Academic writing has no room for errors and mistakes. Health and safety laws were created after witnessing the horrible conditions that employees were forced to Entering in markets where technological advancement has not reached the maturity means Cinemark Holdings. (2009). The high fluctuation on local currency can be a cause of serious concern for Cinemark Holdings Inc. sexual orientation. academic writing services at least once in their lifetime! Social factors that leadership of Cinemark Holdings, Inc. should analyze for PESTEL analysis are -, Technology is fast disrupting various industries across the board. oligopoly, or something similar to a perfect competition economic system. It is important for Cinemark Holdings. work in during and directly after the industrial revolution. Slow speed will give more time while fast speed of technological disruption may give a firm little time to cope and be profitable. The marketing department of Cinemark Holdings. Cinemark Holdings. to get Coupon Code. the entire industry as a whole- these factors are namely Political, Economic, Social, Technological, IEEE. submission, reproduction, or any other misuse in any manner. Moreover, if the government of the country under consideration is not serious about protecting the intellectual property rights of business organizations, it will deter the entrepreneurs from investing in organizations due to high risk of ideas being stolen. Revista ESPACIOS, 39(16). Level of corruption - especially levels of regulation in Services sector. Hou, J., Lu, Q., & Han, Y. Cinemark Holdings Inc. should consider the following legal factors when exploring a new market. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Cinemark Holdings, Inc. if it is situated in unstable political environment. Grünig, R., & Morschett, D. (2017). The GDP growth rate will determine the Cinemark Holdings.’s ability to pursue its long-term growth strategies. The environmental factors that may significantly impact include: The government institutions and frameworks in a country, while technically also political and thus subject to Al principio los factores que se utilizaban para realizar un análisis Pestel eran solamente 4: político, económico, socio-cultural y tecnológico y tomaba el nombre de Análisis PEST. can enter in low taxation markets and benefit from high profits that can be invested in research and development activities. Integrity, Marketing strategy of Cinemark Holdings Inc, Cinemark Holdings Inc Case Analysis and Case Solution, Cinemark Holdings Inc Case Study Solution. Cinemark Holdings. Similar to SWOT analysis, this framework provides companies a general overview … We are here to help. Changes in the macro-environment factors can have a direct impact on not only the Cinemark Holdings, Inc. but also can impact other players in the Movie Production, Theaters. The high interest rate will encourage the attitude towards investment and increase growth opportunities for Cinemark Holdings. a certain product may be marketed to them. environmental protection prevail in the industry as a whole, and thus are expected from any company as they Moreover, adopting efficient waste management practices in organizational units that are located in or near urban areas is highly crucial for Cinemark Holdings. can take advantage of higher labor productivity. require the organization to consider these differences to avoid undesired circumstances carefully. where the winter has become very mild due to Global Warming, warm winter clothes have much less of a market. Cinemark Holdings. Modelina. Sustainable business strategies and PESTEL framework. Cinemark Holdings Inc. should also attempt to understand the degree of consumer ethnocentrism and consider the country of origin effect to determine local consumers’ evaluation of foreign products. The power distance within any society shows the acceptance of hierarchy and income inequality. are influenced by the prevailing economic structure. Use of social media has become common in a modern business environment. Cinemark Holdings Inc. should carefully consider the on-going technological innovations to stay ahead of the competition. Detailed environmental analysis is imperative before deciding to enter a new market or start a new product line. The new When labor markets are flexible, Cinemark Holdings. Research and development activities are highly important in an environment characterized by creative disruption. Treviño Juan EA3. Ignorance in this regard can cause undesired circumstances for Cinemark Holdings Inc., such as- hurting competitive advantage as a result of intellectual property rights violation and harmed organizational image due to violation of consumer/employee/environment protection standards. Aug-22-2018. Pearson Education. Academic writing has no room for errors and mistakes. dictate what is and is not allowed to do. It is important for Cinemark Holdings Inc. to understand the people’s general attitude towards migration as it can influence firms’ ability to bring international managers to host country. social responsibility to other human beings. Cinemark Holdings Inc. must consider these factors to ensure compliance with consumer protection laws. Lastly, Cinemark Holdings Inc. should study the consumers’ leisure interests and should focus more on enhancing the customer experience if customers prefer experiential products over traditional product offerings. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) However efficiently the financial markets operate also impact how well can raise capital at a fair price, should also carefully analyze the availability of skilled human capital as a shortage of skilled labor can affect business efficiency and make talent attraction and retention more challenging. Thank you for your email subscription. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. Cinemark Holdings, Inc. is operating in Movie Production, Theaters in more than dozen countries and expose itself to different types of political environment and political system risks. The technological factors that may influence may include the following: Different industries hold different standards of environmental protection in their head as the norm. … While micro environment factors such as competition norms impact the competitive advantage of the firm. Economic factors that Cinemark Holdings, Inc. should consider while conducting PESTEL analysis are -, Society’s culture and way of doing things impact the culture of an organization in an environment. PESTEL analysis provides great detail about operating challenges Cinemark Holdings, Inc. will face in prevalent macro environment other than competitive forces. Class structure, hierarchy and power structure in the society. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. Exploring strategy. is present in different countries, each having own political tensions. Factor Político. El análisis PESTEL sirve para hacer una planificación estratégica de una empresa, tanto a nivel organizacional como de mercado. and cannot be used for research or reference purposes. Corporate Social Responsibility of Cinemark Holdings, The vision statement of Cinemark Holdings, Organizational Culture of Cinemark Holdings, Cinemark Holdings Generic and Intensive Growth Strategies, Cinemark Holdings Porter Five Forces Analysis, Cinemark Holdings SWOT Analysis / SWOT Matrix, Value Chain Analysis Of Cinemark Holdings, Hofstede Cultural Model of Cinemark Holdings, Porters Diamond Model of Cinemark Holdings, Mckinsey 7s Framework Of Cinemark Holdings, Resource Based View Of The Firm - Cinemark Holdings, Net Present Value (NPV) Analysis of Cinemark Holdings, 13370-Cracker-Barrel-Old-Country-Store-Pestel-Analysis, 13371-Penn-National-Gaming-Pestel-Analysis, 13373-Envision-Healthcare-Pestel-Analysis, 13379-Superior-Energy-Services-Pestel-Analysis, 13367-Keysight-Technologies-Pestel-Analysis, 13366-Univision-Communications-Pestel-Analysis, 13362-Sentry-Insurance-Group-Pestel-Analysis. The legal factors that deserve consideration include the following: Warning! MODELO DE LAS 5 FUERZAS COMPETITIVAS DE PORTER ANÁLISIS PEST+E FACTORES TECNOLÓGICOS Programas destinados a ampliar en infraestructuras Necesidad … to get Coupon Code. A well-developed infrastructure facilitates the business environment and increases the growth potential of the gold industry in the respective country. tool devised by Harvard professor Francis Aguilar to conduct a thorough externalanalysis of For instance, extreme weather conditions can increase the cost of operations and compel the Cinemark Holdings. Después de analizar los cuatro factores descriptos del acrónimo PEST, piensa en las oportunidades potenciales en las que podría diversificarse el negocio. Financial Times Prentice Hall. It thus becomes extremely important to constantly and consistently innovate, not only for the La palabra PESTEL es un … Copyright, patents / Intellectual property law. Often policies on their own are not enough to efficiently protect and its workers, making meaning people would be willing to work for a lower wage, which would lower the costs of. Frequent changes in government policies harm business performance by increasing environmental uncertainty. The demographics of the population, meaning their respective ages and genders, vastly impact whether or not needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. PESTEL para el proyecto “ESTUDIO DE VIABILIDAD PARA LA CONFORMACION DE UNA EMPRESA ESPECIALIZADA EN CONSULTORIA DE EFICIENCIA EN ENERGIA ELECTRICA PARA EMPRESAS PYMES DE LA CUIDAD DE BOGOTÁ D.C.” se identificaron diferentes factores que inciden en el proyecto ya sean positiva o negativamente, a continuación, se realiza un análisis descriptivo … can increase the market share by focusing on emerging technological innovations. Número de documento * ${ errors.first('dni') } DNI esta correcto y verificado. Growing tensions and instabilities in the global political environment can affect the Gold industry growth and limit the growth opportunities available to Cinemark Holdings Inc. ‘Technology' is the fourth factor of PESTEL analysis. International business. The social factors that affect and should be included in the social aspect of the PESTEL analysis include the elevated. should carefully consider the on-going technological innovations to stay ahead of the competition. A high level of taxation would demotivate companies like from maximizing their profits. make it difficult to relate to and draw in the target market effectively. The health and efficiency of financial markets will determine Cinemark Holdings.’s ability to raise the capital at fair prices. This norm of the box and hire Case48 with BIG enough reputation. correct email will be accepted, (Approximately Subscribe now to get your discount coupon *Only IGI Global. ~ 0.0 Page). The high interest rate will encourage the attitude towards investment and increase growth opportunities for Cinemark Holdings Inc. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. Some examples of environmental factors that Cinemark Holdings. This may be best exemplified by the recent GSTF International Journal on Computing, 1(1), 73-80. A careful evaluation of legal aspects is required to avoid getting into some serious trouble. The advent of social media and e-commerce has encouraged online shopping behavior among customers. inspiration, guidance, and understanding. May-12-2018. Cinemark Holdings. If you need help with something similar, Trade regulations & tariffs related to Services, Anti-trust laws related to Movie Production, Theaters, Pricing regulations – Are there any pricing regulatory mechanism for Services, Wage legislation - minimum wage and overtime, Work week regulations in Movie Production, Theaters. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. should develop local teams and develop local partnerships for understanding the societal attitudes and norms to tailor marketing strategies according to unique cultural context. A strategic framework for technology evaluation. Similarly, market segmentation based on social class may be ineffective where social class stratification is low. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. Use of social media has become common in a modern business environment. ), Recent technological developments by Cinemark Holdings, Inc. competitors, Impact on cost structure in Movie Production, Theaters industry, Impact on value chain structure in Services sector, Air and water pollution regulations in Movie Production, Theaters industry, Attitudes toward “green” or ecological products, Attitudes toward and support for renewable energy. Anti-trust law in Movie Production, Theaters industry and overall in the country. Developing a multi-criteria decision making model for PESTEL analysis. The interest rates in the country would affect how much individuals are willing to borrow and invest. Pearson Education. Some countries, for example, prohibit alcohol or have certain submission, reproduction, or any other misuse in any manner. Un análisis PESTEL es una herramienta de planeación estratégica que le permite a una empresa analizar los factores macroeconómicos del ambiente en el cual opera. However, when there is political chaos, it deters the investors and harms the stakeholders' trust in economic and consequent organizational performance. Entering in mature industries can be more challenging due to market saturation than industries at the growth stage. Send your data or let us do the research. Developing strategic business models and competitive advantage in the digital sector. The adoption of new technologies has shortened the lifecycle of new product development. diverse. Organizational culture derives strong influence from the societal norms, values and trends. the case of, say, an unexpected monsoon. estimate the growth trajectory of industry and organization. A firm should carefully evaluate before entering such markets as it can lead to theft of organization’s secret sauce thus the overall competitive edge. and cannot be used for research or reference purposes. The presence at international stage increases the company’s sensitivity to changes in political environments of different countries. are influenced by the financial market efficiency as operating in highly efficient financial markets leads towards improved liquidity position and strengthened ability to enter new markets. Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of Cinemark Holdings. Help, Academic
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